Entries Tagged as ‘Strategy’

July 21, 2009

Production Best Practice tip #7

Schedules by chapter.
We had a very good session with a customer today.  We were helping them build schedules for the production of a thousand page text book with lots of art and edits.
The steps in this process are relatively simple. Pick-up, review, edit, proof, revise, post to automated page system, generate Pdfs, review, revise til [...]

July 8, 2009

Production Best Practice tip #4

Art Log: A new perspective
We were working with a publisher customer today who raised an interesting question.
Can the Appingo Art Log model a workflow that segregates illustration, photos and also reflects a pool of possible image choices, a pool of first cut choices, and a set of final images?

An interesting discussion followed. We talked about [...]

July 7, 2009

More talks about book “producer”/packager/agent models

So, I’m just getting back into it after being away getting married for the past couple of weeks.  Catching up on emails, Appingo progress and blog articles.  More on all of this later.
However, I did want t call attention to a couple of articles that were written over the past couple of weeks about the [...]

July 6, 2009

Entreprenueral Thinking

A friend sent me an article about the way that entrepreneurs think. It sounds so much like me, I guess I’m an entrepreneur.

They believe in a yet-to-be-made future that can substantially be shaped by human action;
They don’t expend a lot of energy trying to predict it.
They focus on understanding and working with the people who [...]

July 2, 2009

Auto Generate

We had an interesting time at dinner last night.
The restaurant was overtaken by diners. Really. On a Thursday night in summer, I’m sure they were not at all prepared to be descended on by hoards of hungry locusts. The food was great, and the discussions really interesting.
The question came up of auto-generating schedules. A fascinating [...]

June 28, 2009

Busted – Constant Contact and the List

I’ve been collecting names and e-mails for a long time. We’ve worked the list manually with SalesForce. We’ve gotten through some. Did some work, made some head way, but it’s slow going. Lots of work for few returns.
So, we kept collecting. The publishing industry is in turmoil. I have names and addresses from everywhere. Conferences [...]

June 19, 2009

The power of bottom-up software design

What do we mean by BOTTOM-UP software design?  Different software developers/designers/companies probably describe it differently, but for us at Appingo, bottom-up software design means:
Creating a software solution which solves the pain and fulfills the needs of those who will actually be using the software.  
I realize this doesn’t sound revolutionary — actually, it sounds pretty [...]

June 8, 2009

No RFPs — Keep it simple!

Jason has a great post on the 37signals blog today.  It’s about keeping proposals simple and debunking the myth that you need big RFPs and big proposal documents for software projects.  
We couldn’t agree more.  This fits in with our thoughts on why we’re not going the Enterprise software route and why we thing the [...]

June 1, 2009

Quote of the day re: Publishing Unconference

An exciting new “un-event” in the publishing world is BookCamp-Toronto (a publishing UnConference).  You can read more about it here.  It’s happening this weekend and we hope to be there.  
With that said, we loved this quote from the National Post story:
“I really think I’m going to get in trouble for saying this, but book [...]

May 28, 2009

Great Post on Underdogs

I just love this post from our friends over at 37Signals.  Please read the post — it’s quick and great.  
There are many things that I love about this post (and topic) and it leads to many thoughts for us here at Appingo.  Here are some reasons why I love this post:

It is based on [...]