Seth Godin had a post on his blog this week that I think is an important concept for the publishing industry. To summarize, Seth talks about ignoring sunk costs when making decisions about the future. Investments you’ve made in the past are gone and should have no bearing on decisions you make about your future. [...]
Entries Tagged as ‘Enterprise’
April 14, 2009
Enterprise Sales Guys
We’ve talked about Enterprise Sales quite a bit. We think there’s a lot to say. We think it’s expensive. We think it’s slow. We think implementations of tools that can help should be taken on quickly by the people that will directly benefit.
I grew up in a time of million dollar implementations in the graphic [...]
