Last week, we blogged about a great interview with Publishing titans Jane Friedman and Larry Kirshbaum. Click on the video to the right to watch it…
There were a lot of great comments and discussions about the publishing world in this interview, but we especially liked the discussion about how long it takes to make a book. Larry had a good line. He said:
“Publishers have built up a system and it’s slow, it’s clunky. You turn a manuscript in today and it might be a year before it’s published.”
Jane added that the process of making a book is “like a birthing process…but longer.“
She then told a great story about publishing Lou Gerstner’s book (former CEO of IBM) and how business writers like Lou COULDN’T FATHOM how long it took to make his book. Lou told Jane:
“I could build an atomic reactor faster than you can produce a book. There’s something wrong with that.”
Great quote, great insight. And we agree — there’s something wrong with that.
This was one our motivations when we set out to build Appingo. We wanted to eliminate a lot of the administrative plaque that clogs up the book-making process. And this is one area in which we’ve really succeed. Books built on Appingo get built faster.
We love that…and so would Lou Gerstner!
Derek
