Because books don’t make themselves.

I’ve been collecting names and e-mails for a long time. We’ve worked the list manually with SalesForce. We’ve gotten through some. Did some work, made some head way, but it’s slow going. Lots of work for few returns.

So, we kept collecting. The publishing industry is in turmoil. I have names and addresses from everywhere. Conferences I’ve attended, business cards I’ve collected, Bookbuilders, Pub West, Tools of Change. There are names from places I worked; Ikon, CGI, PrimeSource. I may even have your name….

Up they go, about 11,000 in all. We shot an e-mail.

Got a nice bounce in traffic to the site, and generated a dozen or more direct contacts from potential customers.

We were very excited! It worked!

But Constant Contact was not so thrilled. Who knew that 1 spam report per thousand earns you a call from the Constant Contact Cops. We generated 41 spam reports in 11,000 sent e-mails. We got busted.

We are in good company, I’ve been told that Mr. Obama’s campaign fell to the same fate. Not good enough for Constant Contact.

Now what?

We are looking for another e-mail broadcast service. Anyone have a recomendation?

-Steve