Jason has a great post on the 37signals blog today. It’s about keeping proposals simple and debunking the myth that you need big RFPs and big proposal documents for software projects.
We couldn’t agree more. This fits in with our thoughts on why we’re not going the Enterprise software route and why we thing the publishing industry NEEDS to come along with us.
Let’s make things simple. Proposals, RFPs, long, dumb negotiations…all of these things just add FRICTION to the process of generating value from a good software product (like Appingo 
) A lot of times all this friction is about some IT nitwit trying to save his/her job. A lot of times it’s about a lawyer trying to make the next payment on his Bently. And some times it’s about a bunch of tight executives trying to look/feel important. Regardless of the reason for the friction, it is this friction which keeps good people doing the work from deriving value from good software.
So — to Jason at 37signals, we agree: let’s all make a commitment to cut the friction!
Derek
