Because books don’t make themselves.

I built Appingo as a promise to myself. Through-out my whole career, I’ve managed people who passionately built projects in the Publishing/Graphic Arts community. Photographers, Writers, Printers, Designers, Editors, all of the skills that it takes to get words and pictures togther on the same page. Technology has had a HUGE impact on the craft, business, and art of publishing in the past 20 years. I am a Huge proponent of leveraging technology to make things better.

That’s why I built Appingo. Because little has been done to address the issues of managing the process. Oh, yes, there’s Excell. I agree. What an improvement. And, there’s even Google Docs. And believe me we have used it, and it’s much better than the spreadsheet that’s on your computer at work. But still, these tools don’t do dates, and they don’t do states and the don’t do rates. And they don’t roll up into meaningful reports.

So, as a manager it’s still hard to know what’s going on. And no one had the time to tell me.

So, I built Appingo. Appingo works. Here’s why I built it.